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Why Facebook is blue? In terms of Digital Marketing

Why Facebook is blue? In terms of Digital Marketing

Why Facebook is blue? In terms of Digital Marketing | Facebook has gone through some major redesigns in the past few years but one part that has more or less stayed the same in all those years is the site’s blue color.

Everything is so blue about Facebook right from the sign-up page to the logo, their mobile app and even the site pop-ups that have shades of blue. Why?

The relatively private life of Facebook’s founder — or at least a fictionalized version of it — is about to get much more public.

Take a look at some fact of his life and let us know what you think. What choice details did we miss? You can leave us a note in the comments section, or send a reply to the Contact Us!

The king of public is private in real life

Zuckerberg is a fan of saying that, with Facebook, he wants to make the world a more open and honest place — where people share details about themselves with the world. So it could be perceived as ironic — if not hypocritical — that Zuckerberg keeps some details private on his own Facebook page.
In a recent profile of Zuckerberg, Jose Antonio Vargas of The New Yorker writes that the CEO of the world’s largest online social network is rather shy and private.

“He doesn’t like to speak to the press, and he does so rarely,” Vargas writes. “He also doesn’t seem to enjoy the public appearances that are increasingly requested of him.”

The interests he lists on Facebook are bizarre

From Shakira to “ending desire,” the interests Zuckerberg lists on his private Facebook page are certainly unexpected if not plain bizarre.

Under interests, he lists the following: “Eliminating Desire, Minimalism, Making Things, Breaking Things, Information flow, Revolutions, Openness.”

His favorite musicians include Daft Punk and Lady Gaga.

Among his favorite TV shows, he lists “The West Wing,” which, as The New Yorker’s profile of Zuckerberg points out, was written by Aaron Sorkin, the man who wrote the screenplay for the upcoming movie about Facebook.

Zuck’ has at least a few nicknames

Friends and co-workers call him “Zuck.” For proof, check out this memo on Facebook’s blog, called “Working with Zuck,” in which Facebook software engineer Andrew Bosworth (or “Boz”) rattles off a bunch of notes about what it’s like to work with Zuckerberg. “Zuck expects debate … Zuck isn’t sentimental … Zuck pushes people,” and so-on, the blog post says.

But Zuckerberg has earned other nicknames, too. The Wall Street Journal says his mom used to call him “Princely” when he was young. When he joined the Alpha Epsilon Pi fraternity at Harvard, his friends took to calling him “Slayer,” writes Rebecca Davis O’Brien, who attended Harvard with Zuckerberg and wrote a piece about him in The Daily Beast.

Mark Zuckerberg as hollywood hero!

A movie called “The Social Network,” based on the life of Facebook’s sweatshirt-wearing co-founder, Mark Zuckerberg, hitted theaters of the all over the world.

Truly biographical or not, the film is sure to thrust the 26-year-old Zuckerberg further into the spotlight, making him a household name if he’s not already. His site, after all, is used by a half-billion people around the world.

The reason Facebook is blue: Zuckerberg is colorblind

According to The New Yorker, Zuckerberg is red-green colorblind, which means the color he can see best is blue. That also happens to be the color that dominates the Facebook website and mobile app.

“Blue is the richest color for me,” he told the magazine. “I can see all of blue.”

The reason for this is that Mark Zuckerberg, the young founder of Facebook is red-green color-blind and blue is the richest colour for him which he confirmed

The reason Facebook is blue in terms of Digital Marketing is in the case for Facebook, but there are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.
Another important commercial factor for using blue color is the fact that most colors tend to distract the viewers. Blue on the other hand acts as a transparent background to the main content as visible to the human brain due to which most popular websites tend to use the blue color. It can easily be called a webmaster’s favorite color. Blue color is also sometimes referred to as ‘Nirvana’ for the brain.

Quick last fact: Why are hyperlinks blue?

This is something that always interested me and is actually a fun story. In short, it’s offers the highest contrast between the colors used on early websites.

Here is the full explanation: “Tim Berners-Lee, the main inventor of the web, is believed to be the man who first made hyperlinks blue. Mosaic, a very early web browser, displayed webpages with a (ugly) gray background and black text. The darkest color available at the time that was not the same as the black text was that blue color. Therefore, to make links stand apart from plain text, but still be readable, the color blue was selected.”

I think it’s fascinating that tweaking something as small as the color can completely change an outcome. What have been your findings in terms of colors and marketing? Tell me about it in the comments.

Source : CNN

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